Alpine ModernRound 2 Artwork

Copy set in stacked blocks, the way the mood boards treated type. ALPINE MODERN on one line, the X small, the serif Quality Coffee tag. Printed in Alpine Red and Smoky Quartz. Two designs to look at.

R1 rejected with a redirect. Wants the mood board layouts and content blocks brought in more directly, more than one design, white base.

Same design as the 8oz.

Same note as the 8oz.

Same design as the 8oz.

Same note as the 8oz.

Same design as the 8oz.

Same note as the 8oz.

The same layout as the hot cups, printed in Alpine Red only so the drink reads through. ALPINE MODERN on one line, the X small.

Same design as the 12oz.

Same design as the 12oz.

The R1 bandana grid repeating edge to edge, with ALPINE MODERN set into it at intervals. Printed in Alpine Red.

ALPINE MODERN on one line with the serif Since 2014 below it. Printed in Alpine Red.

The Round 1 design, with the X reduced so it sits with the type instead of dominating the face.

R1 approved with one fix. Red sides and handles and the typeface are approved. The X was too large.

A band of the R1 bandana grid with ALPINE MODERN centered on the seam. Printed in Smoky Quartz.

ALPINE MODERN with the serif Since 2014 underneath it and nothing above. Painted white.

R1 approved with one fix. Serif on the bottom only, not on top as well.

Same as Variant 1.

Same note as Variant 1.

The Round 1 design. ALPINE MODERN with the serif Since 2014.

R1 approved. Liked the addition of the serif Since 2014.

Same as Variant 1.

R1 approved.

The message set large in the middle of the decal, with ALPINE MODERN small along the bottom. No imagery.

A second message on the same layout.

ALPINE MODERN centered on one line with the X above it at small size. Painted white.

Same as Variant 1.

ALPINE MODERN painted across the top in white. The rest of the board stays open for whatever message gets written that day.

Same as Variant 1.

The buffalo placed in a Boulder setting, with the serif tag. Full front, printed in Alpine Red and black.

R1 liked the direction and the tag. Wanted the buffalo tied to Boulder or Colorado, and a different blank than the one shown. Faded Pink is the blank listed here, so confirm it or pick another.

The X with the throwback serif tag. Full front, printed in Alpine Red.

R1 approved. Liked the combo of the X and the throwback serif for the tag, and orange on coal.

The Since 2014 and Quality Coffee icons with ALPINE MODERN spelled out. No mountain scene. Printed in bone.

R1 liked the icons. The mountain scene was not working and AM cannot be the central element. R1 also included a pocket tee, which has no row in this list. Open on every axis including the copy.

ALPINE MODERN on one line, embroidered on the left chest in a thread that matches the blank.

Your note: simple, elevated embroidery.

The X embroidered small and centered on the foam front panel, in bone thread.

Your note: embroider on trucker foam.

ALPINE MODERN embroidered across the front on one line, in bone thread.

Your note: embroidery.

A woven patch with ALPINE MODERN on one line and the serif Since 2014 under it, in Alpine Red and bone.

Round 2 swap, replacing one fashion accessory. Patch or embroidery.

The R1 bandana grid as approved, printed in Alpine Red.

R1 approved. Liked the grid of marks.

A woven label with ALPINE MODERN on one line, in bone.

The Round 1 design as it stands, printed in Alpine Red.

R1 approved outright. This nailed it, no notes.

ALPINE MODERN wrapping on one line, no monogram. Printed in Alpine Red.

R1 note: stay away from AM or variations as a primary branding element.

Same as the 8oz, printed in bone.

Same note as the 8oz.

ALPINE MODERN on one line with the X small beneath it. Printed in bone.

Round 2 swap, replacing one tote design.

The Round 1 design with ALPINE MODERN spelled out in place of AM. Printed in Alpine Red.

R1 approved with one fix. Replace AM with ALPINE MODERN spelled out.

The R1 bandana grid embroidered across the lower face with ALPINE MODERN above it, in bone thread.

Goal is high quality at a higher price point.

The Round 1 design. X AM small at the base with the message above it. Printed in black.

R1 approved. X AM works here as a small branding element in a minor role.

One headline running across the top, ALPINE MODERN along the bottom edge. Printed in Alpine Red and black.

Enjoy a 12oz Beverage on us on the front, ALPINE MODERN on the back. Printed in Alpine Red.

Round 2 swap, replacing the direct mail postcard.

The merch list in one column with a hairline between each item, ALPINE MODERN at the top. Printed in black.

Round 2 swap, replacing the shelf tag.

The Round 1 design. Alpine Red, Smoky Quartz and bone.

R1 approved. These look great.

The post design at vertical, same grid and type sizes.

The poster layout at A5.

The same fonts, color and layout rules as the collateral. No imagery. Printed in black with Alpine Red.

The same fonts, color and layout rules as the collateral. No imagery. White and Alpine Red on black.

Same as the horizontal screen, at vertical.

Same as the horizontal screen, at vertical.

Same as the horizontal screen, at vertical.

ALPINE MODERN horizontal on one line. The X no larger than concept 3. Text the same or slightly larger than concept 1. Nothing above the tear line. A pixelated mountain in black and grey on the face, the same artwork on both SKUs. A pattern element on the gusset if it works. Printed interior in place of plain foil.

R1 carried forward. The bag design stays locked and only the image varies between reviews. The printed interior reverses the earlier call to leave the inside as plain foil.

The concept 1 sticker layout, contents and font, cut to a tag shape instead of a rectangle. The same sticker fits the 12oz and the 5lb.

R1 approved the concept 1 sticker for layout, contents and font. Two colors to be shown. The tag shape comes from a bag you bought and liked, handmade and off convention.

The same bag as Mountain Blend.

The same layout as the Mountain Blend label. Second of the two colors.

The same system as the 12oz, scaled to the 9.25 inch face when the top is rolled. Same sticker, same relationship between ALPINE MODERN and the X.

Priced in a separate proposal once a direction is picked for the 12oz bag. Not covered by the current balance.